The WTF Marketing Idea For The Day

I was randomly trawling the internet like I always do, and stumbled across this
[link to original].



I know. It's in German. The description on the vid reads:
Jung von Matt/Neckar lässt für Eichborn, den Verlag mit der Fliege, 200 mit Bannern bestückte Fliegen auf der Frankfurter Buchmesse starten.

Now, my German is a little rusty (read: non-existent), but I know enough about languages, translation services and advertising to know that this is what happened:

1. Random-goddamn-pseudo-effin'-intellectual publishing house wants to have a hoity-toity, attention-grabbing launch.
2. Said goddamn publishing house approaches a smart-alec ad agency known for their 'edgy' ideas.
3. Among other things said during the briefing, someone accidentally uses the phrase 'We want to get off to a flying start'.
4. Head-up-their-arse copywriter/planner/ideator latches on to that line, and adopts it as their brief.
5. Said individual thinks, "Hmm, what would be a really cool way of showing something got off to a flying start?"

Result: This ridiculous excuse for an idea.

What surprises me most is the fact that journos are happily going about snapping pics of the little things flying around. Now I'm not your biggest environmentalist/animal lover/save-the-planet-love-all-its-creatures hippie. But did no one have a problem with this?

I'm going to sign off with the best reaction I've seen yet to this video. Cheers to illustriouschin:

"yeah combining the two most annoying things in the universe, buzzing flies and advertisements. all they need now is to glue a screaming baby and a barking dog to it and they will have the ULTIMATE ANNOYANCE. the only bad part is that it drives people to kill instead of buying their shitty product, not like there is a difference though."

I Don't Know What To Call This

They walked side by side, slowly. Savouring each step. Bodies accidentally brushing against each other every few steps.

The hour was late, the night quiet. Except those slight murmurings only lovers can hear. They didn't have to say a word. The night said it all for them.

Hello Again!

I know, I know. I've been gone too long. You have missed me like no one's business. I know. But please. Calm yourselves. Yes, all four of you (I love how this statement puts on that beautiful farce of humility. I know there are more than four of you, but I say this just to look cool and play down the number of readers I have. Though actually, I don't know anymore. Haven't blogged in ages, post frequency was waning before that... Hmmm. Still, pretentious enough, methinks).

So it's been an eventful couple of months. Yeah, I know. If it’s been an eventful couple of months, then how come you haven’t heard about it? Well, quite simply, I just haven't been in the frame of mind to write for the longest time. Also, wasn't in the postlet frame of mind either, where I could rattle off a 15 word post and put it up (and when I was, the bastard Twitter stole the thunder).

Methinks that desire to write may return soon. I can feel it on its way back. Big developments happening too, so when they do, you'll be sure to hear about it.

I intended this to be a nice, long, well-written, crisp piece of prose you'd want to come back to every time you wanted a warm, fuzzy feeling deep down in your gut. But clearly, that's not going to happen, and if it does, that's probably bile, so...

On that wonderfully tasteful note, this is a signoff. Not a goodbye, because I know I'm going to be back soon.

I goddamn better be.