Welcome to the Adblog: Append to Goa Update 2

By popular demand (read Still's asking and Che's taunting), I'm including a taste of the ads that were shown by Mr. Sanjay Khare at our post-lunch session.

He showed us more campaigns than I can bring out here, so I'll highlight the most prominent one. The Economist.

Their print ads were powerfully visual, and ridiculously simple in their message.

This is possibly their most famous ad, beginning a trend that they carried long and far.


The red and white became a symbol of the Economist, a theme they used very successfully. And the copy continued to be cheeky, as you can see.




Here are some examples in other media.






The campaign was so successful, other companies started to ride piggy-back on it; I think this one image tells the story rather well (click on it and see it in full resolution, it's worth it) .


The red rectangle went on to become so well known, that the Economist entered a new phase in their advertising. The name was no longer needed to know who the ad was for, as you can see here.


Finally, after a very long time, they've decided it's time to move on, so they've started an entirely new campaign. I'm not going into that, but I will link it. If you want, go check it out.

Still, I hope you're happy. And that you've learnt your lesson.